Ep365. Should You Employ A Virtual Assistant. Angus Pyke
May 26, 2024
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Virtual assistant expert, Angus Pyke, discusses the benefits of hiring a V.A. for marketing tasks. He talks about when to handle tasks yourself, the pros and cons of hiring a V.A., and strategies for finding a great one. The episode explores the hiring process, testing V.A.s, and empowering current employees for graphic design and video editing tasks.
Managing your own marketing in the early stages allows for skill development in social media marketing and content creation.
Delegating marketing tasks to virtual assistants requires clear communication, KPIs, and training for alignment with practice philosophy.
Choosing boutique agencies for marketing offers personalized content and fosters relationships with clients, despite varying costs.
Deep dives
Benefits of Managing Your Own Marketing
Managing your own marketing, especially in the early stages of your practice, allows you to learn essential skills like social media marketing, video editing, and content creation. Doing it yourself keeps costs minimal, which is beneficial when starting a practice. Engaging in the creative process can be enjoyable and helps maintain control over the quality of your marketing materials. Developing communication skills through marketing can enhance relationships within your practice and with patients.
Challenges of Delegating Marketing Tasks
Delegating marketing tasks without a clear understanding of success metrics and content requirements can lead to poor outcomes. Hiring part-time virtual assistants may result in subpar results as they might lack commitment and expertise. Managing someone from overseas requires effective communication, setting Key Performance Indicators (KPIs), and continuous oversight. Initiatives from virtual assistants may be limited, necessitating guidance and training to align with your practice's philosophy and voice.
Outsourcing to Agencies for Marketing Support
Working with agencies for marketing can offer benefits, but it's important to choose wisely. Generic agencies may lack personalization and fail to represent your brand authentically. Boutique agencies provide more personalized content tailored to your practice, fostering relationships with potential clients. Agencies can help manage various marketing tasks like content creation, social media posting, and website development, but their costs vary based on the level of attention and customization provided.
Considerations for Employing Virtual Assistants
Employing virtual assistants can be financially beneficial, particularly when outsourcing to countries like the Philippines, India, or Indonesia. VAs offer cost-effective solutions and may possess relevant skills like graphic design or social media management. Language proficiency, time zone compatibility, and cultural nuances are important considerations when hiring VAs. Training and managing VAs require clear communication, defined expectations, and ongoing support to ensure successful outcomes.
The Value of Training Your Clinical Assistants for Marketing
Training clinical assistants (CAs) for marketing tasks can be a strategic choice due to their familiarity with the practice and chiropractic principles. CAs can quickly adapt to new responsibilities and engage in marketing activities like social media management or content creation. Internal training programs like the 'Social Media for CAs' course can equip CAs with the necessary skills to effectively handle marketing tasks. Building a close relationship with CAs and empowering them with marketing knowledge can lead to successful outcomes without the need to hire external virtual assistants.
In this episode we explore the transformative potential of hiring a virtual assistant (V.A.) to manage your marketing efforts. We’ll discuss when it makes sense to handle marketing tasks yourself and delve into the two main types of social media and marketing agencies, sharing my preferred option. Plus, we'll cover the pros and cons of hiring a V.A., along with my strategies for finding a great one. Whether you’re considering going DIY, hiring an agency, or bringing a V.A. into your team, this episode offers valuable insights to help you make the best decision for your practice. Tune in to discover how a V.A. could elevate your marketing and grow your chiropractic business!
