A personal brand, like a company's brand, is an ongoing and never-ending process. One has to consciously put in efforts in developing and maintaining one. But what does that mean? How to start? How to maintain? We have all your questions answered with a personal bran coach today.
Jen Dalton is a certified personal brand coach and a founder of Brand Mirror, an organisation focussing on your current reputation and how to present it. A keynote speaker, panellist, and podcaster, Jen is an all-rounder.
Jen gives an account of her desire to become a personal brand coach as she realised her true calling after ten years of her corporate career. She defines personal branding as how people feel about us when we are around them.
The Brand Called You