61. From Zero to 300k Followers in Just One Year | Alfie Robertson

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Tweetable quote from Alfie

"Find something that you're truly passionate about and something that you would do for free."

Summary

In this episode, fitness enthusiast Alfie Robertson breaks down the essential steps to kickstart and scale an online presence. Join us as we explore the importance of finding your passion and niche, steps to build and grow your online following, the significance of content strategy and daily posting, tips for creating engaging content with visual and written hooks, how to leverage hashtags and collaborations effectively, strategies for monetizing your following through challenges and courses, and the value of community and accountability in fitness. Tune in as we explore the ins and outs of building a successful online presence that resonates!

💡Episode Highlights:

00:00:00 - Episode trailer

00:03:26 - Commitment in Content Creation

00:06:16 - Understanding Credibility in Your Niche

00:09:41 - How to Craft Scroll-Stopping Content - 2 steps

00:15:27 - Understanding the Algorithm and Engagement

00:17:46 - Role of Hashtags and Posting Times

00:19:15 - Maximizing Your Captions

00:22:55 - Monetizing Your Following

00:24:40 - High Ticket vs. Low Ticket Sales

00:27:37 - Launching and Running Challenges

00:36:48 - Scaling Your Business and Hiring

00:41:07 - Strategies for Client Retention

📃Guest Bio:

Alfie Robertson is a Kiwi born, Bondi living, fitness enthusiast who began posting his journey in September 2023. Since then, he has amassed a significant following on Instagram, where he shares inspiring, lifestyle-focused, and educational fitness content, resonating with a broad audience.

📲Find out more about Alfie

Website: https://alfierobertson.com/

Instagram: https://www.instagram.com/alfiegetshard

📲Find out more about Dr Espen

Website: https://drespen.com/

Facebook: https://www.facebook.com/drespenwoldjensen

Instagram: https://www.instagram.com/dr_espen/

YouTube: https://www.youtube.com/@dr_espen