All Things Book Marketing AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Jan 20, 2025
In this engaging conversation, Allison Jones, a publishing veteran and founder of Practical Inspiration Publishing, shares her insights on blending traditional and innovative publishing methods. She emphasizes the importance of continuous writing for business authors and the intersection of personal branding with book marketing. Allison discusses the nuances of AI in publishing, highlighting the need for a human touch in creating authentic author content. She also introduces her 10-day business book proposal challenge, encouraging aspiring writers to refine their ideas for impactful proposals.
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Alison's Publishing Journey
- Alison Jones shared how moving to Practical Inspiration was driven by personal needs and industry insights.
- She left a great job due to location issues and a vision for a more author-involved publishing model.
Author-funded Publishing Benefits
- Author-funded publishing allows tailored content aligned with personal branding.
- This model supports authors better than traditional ones focusing solely on market trends.
Start with Exploratory Writing
- Start writing with exploratory drafts to surface ideas and shape your thinking.
- Use public writing to test concepts and build audience engagement before finalizing a book.
