The Synergy of Publishing and Publicity in Business Book Production

Marissa Eigenbrood, president of Smith Publicity, hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. 

They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry.

The conversation highlights the significance of continuous writing for business authors, the intersection of personal branding with book marketing, and the nuanced use of AI in publishing.

Allison shares insights on creating impactful content and discusses her 10-day business book proposal challenge. They also delve into future trends, especially the evolving role of AI, and emphasize the importance of human touch in creating relatable and authentic author content.