From Maxwell Street to Infomercials with Ron Popeil

Ron Popeil is a unique inventor and a legend of sales infomercials and direct response marketing. Over the last 40 years, Ron’s products have pulled in more than $2 billion in sales. He has created innumerable products and infomercials, such as the Showtime Rotisserie, the Chop-O-Matic, the Veg-O-Matic, and many more. 

Ron is still going strong with his latest product, the 5-in-1 fryer which can cook a 15 pound turkey in 46 minutes.

In this episode…

Do you want to know how to craft top-notch marketing campaigns that are persuasive and profitable? Are you looking for the secrets behind some of the biggest infomercials in TV history? If so, you’re in the right place!

Ron Popeil had an early start in direct marketing. Growing up, Ron spent a great deal of time selling products and services to large crowds of people on Maxwell Street. Through that experience, Ron learned the best strategies and hacks for selling products--fast. So, when Ron found an opportunity to sell on TV through infomercials, he knew just what to say to win over hoards of customers. 

In this episode of Inspired Insider, Dr. Jeremy Weisz is joined by Ron Popeil, inventor and expert direct marketer, to discuss Ron's background and experience with infomercials and direct response marketing. Listen in as Jeremy and Ron talk about Ron’s most successful campaigns (and the strategies behind them), Ron’s thoughts on pitching products, and the craziest inventions Ron has seen in his 40 years as a direct marketing aficionado. Stay tuned!