Changing your career, changing your identity - with Liana Ling of Power Up Strategy

Feb 23, 2021

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#076 - Online marketing expert Liana Ling shares how she made a drastic career change from lawyer to digital marketer and business owner and how she overcame the challenges of having her identity so tied up with her career.

What you'll learn

[01:41] What a digital marketing agency is and how Power Up Strategy works.
[03:19] Why Liana decided to become a lawyer.
[05:49] The value Liana puts on education.
[07:07] How Liana used her networking skills to find the right field for her.
[12:22] How to start effectively networking.
[13:47] What Liana learnt from working in loan collection and litigation.
[18:17] When Liana decided to change her career.
[19:56] What it was like being made redundant.
[22:09] The career skills programme Liana went through.
[24:38] The benefits of being part of a franchise when starting a business.
[26:15] Why Liana didn’t start her own legal practice.
[27:20] Why Liana went into marketing and the value of the transferable skills she’d learnt as a lawyer.
[29:45] How Liana knew it was the right time to go solo.
[33:46] The difference between buying yourself a job and starting a business.
[34:32] The importance of joining the right type of communities.
[36:05] What Liana’s team looks like and how involved she is with the daily running of the business.
[37:45] What Liana’s vision is for the future of her business.
[39:02] Liana’s new membership programme she’s getting ready to launch.
[41:22] The book that has had the most impact on Liana’s business life.

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/changing-your-career-changing-your-identity/

Re-assessing your career? Know you need a change but don't really know where to start? Check out these two exercises to start the journey of working out what career is right for you!

Take me to the exercises!

Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.

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