This Is TASTE 684: Inside @cabagges.world with Anna Archibald and Kevin Serai
Nov 10, 2025
Anna Archibald and Kevin Serai, the creative duo behind Cabbages World, discuss their journey from viral cooking videos to a robust lifestyle platform. They share childhood food memories steeped in Japanese culture and dive into their unique two-person filming style that captivates audiences. The couple emphasizes approachable recipes for busy lives and reflects on their careful approach to brand partnerships. With hopes for a cookbook in the future, they highlight signature dishes that resonate with their community while navigating the challenges of parasocial relationships.
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Unexpected Viral Moment
- Kevin and Anna discovered virality when their milfoy nabe video blew up while they were out late and on mushrooms.
- They realized overnight that people were deeply interested in their home-cooking dynamic and content.
Two-Person POV Resonates
- Their two-person cooking dynamic offered novelty that set them apart on early TikTok.
- The passing-of-camera and shared POV made the content feel like a social activity, not just a solo recipe.
Turn Skills Into Brand Assets
- Use your existing skills to expand a creative project into a brand.
- Anna's graphic design and Kevin's merch/marketing experience helped Cabbages evolve organically into products and a cohesive identity.
