Why Zwift Backed A Women's Tour de France with Kate Veronneau
Jul 28, 2022
33:36
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We are at an important cross roads in cycling. For a long time Women's cycling has been the lesser sibling, receiving a fraction of the prize money, opportunities and media attention. This week marks a line in the sand. Le Tour de Femme avec Zwift has been running all week and its a runaway success.
Today I chat with one of the key figures in Zwift, Kate Veronneau. Kate tells us what motivated the partnership and why Zwift is betting big on the girls.
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