Creator Science #263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]
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Nov 4, 2025 
Colin and Samir, the dynamic duo behind a popular YouTube channel focused on the creator economy, share invaluable insights on building lasting brands. They emphasize the significance of consistent formats in capturing audience attention and fostering brand loyalty. The duo also delves into the evolving landscape of monetization, highlighting the importance of not undervaluing creator work in brand negotiations. With humor, they discuss the shifting roles of shorts and live streaming, redefining how creators can connect with their audience.
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Formats Are The Engine Of Brand
- Brand requires consistency over time and repeatable formats to be memorable.
- Finding a reliable format is the direct path to long-term brand strength.
Validate A Format For One Year
- Test whether you can produce a format for 52 weeks before committing.
- Ask if you could sustain the format for the rest of your creative career.
Podcast To Video Sparked Their Engine
- Colin and Samir moved their audio podcast to video in 2020–21 and found a repeatable weekly format.
- That shift unlocked consistent value delivery and became their engine for growth.