Bonus: Building an Effective SMS Marketing Channel with Yotpo SMS Strategist, Gabe Goldstein

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In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success.

Many brands don’t know where to start when it comes to SMS marketing and guidance is needed.

Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition, 

He also discusses 1-2 brands that he believes are nailing their SMS strategy & why.

Three tools to grow your subscriber base

Campaign strategy (cadence, voice, promo/content mix)

How to be the right kind of intrusive

Make more passive income with flows (duh)

Gabe's advice for end-to-end CX synergy is SMS

Three killer DTC brands nailing SMS (you won't believe #3)

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