Content Is Profit Former Head Of Growth For Hubspot Talks How To Grow Your Podcast by 40%+ in 3 Months (From The Vault)
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Oct 28, 2025 Jonathan Barshop, head of podcast growth at HubSpot and co-founder of a B2B podcast booking agency, shares his invaluable insights for podcast success. He discusses his unconventional journey to HubSpot, emphasizing the power of a targeted cold outreach strategy with a two-sentence email that opened doors. Jonathan reveals how he scaled 'My First Million' using viral contests and the importance of genuine personalization to stand out. Tune in for actionable tips that could elevate your podcast to new heights!
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From Cubicle To Podcast Agency
- Jonathan left a desk job and co-founded a podcast newsletter and directory called startupmixtape.fm.
- That side project led to a podcast agency and his transition into full-time podcast work.
Two-Sentence Cold Email Works Wonders
- Do personalize cold outreach with a clear "what's in it for them" message and concise value points.
- Use short, human emails and follow up to turn initial interest into bookings or meetings.
Lead With Audience Value
- Do lead with value and say exactly how you help their audience when pitching a host.
- Close with an easy out and include a media kit to make the decision a no-brainer.