Marketing School - Digital Marketing and Online Marketing Tips CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees
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Nov 10, 2025 The resurgence of live streaming is transforming engagement strategies. Creative branding shines through experiences like Capital Camp, featuring unexpected faith-based themes. Marketers explore SMS innovations boosting connection rates, while the debate between blogging and YouTube rages on. The challenges of AI in marketing highlight the risks of low-quality outputs and the pressure for cost efficiency. As companies pivot, the discussion on hiring trends reveals a preference for younger employees seeking growth, contrasting with traditional higher salary roles.
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Choosing Hunger Over Seniority
- A founder replaced senior $200k–$300k/year employees with $85k hires because younger staff shipped more and were hungrier.
- The move reflected speed and adaptability over tenure in that leader's small team.
Keep Blogging As Part Of The Mix
- Don't abandon blogging yet; continue to extract value and traffic where it still performs.
- Milk long-form content for SEO and audience building alongside newer channels like video.
Use Blue-Message SMS For Higher Replies
- Try SendBlue to send native-looking iMessage (blue) texts and boost response rates via emoji and voice replies.
- Test small automations integrated with your CRM to multiply lead engagement quickly.
