How to manage a team as a blogger, republish content, and identify high-quality content with Sally McKenney.

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Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers.

How To Create The Best Recipes for Your Readers 

We’re so excited to welcome Sally from Sally’s Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food Blogger Pro Podcast!

This episode is loaded with valuable information for any blogger at any part of the blogging journey. Sally talks about what it’s like to run a blog and balance being a parent, how she delegates tasks, the work she’ll always do for her blog, and the kind of work that has been most beneficial to her blog’s growth.

Then she’ll talk about the importance of creating awesome content for your readers. What does it look like? How do you update your older content to be even better? She answers all of these questions (and more!) in this interview.

In this episode, you’ll learn:

• How Sally decided to hire help
• How her team helps her run her blog
• The things she’ll always do for her blog
• What has had the biggest impact on her blog and business
• How she thinks SBA may change in the future
• How she optimized for SEO
• How she republishes her content
• Why she doesn’t have any regrets
• What she wants to focus on in the future
• How she measures quality content
• How she would start a new blog today

Resources:

• Sally’s Baking Addiction
• 003: Sally McKenney from Sally’s Baking Addiction on Creating Success
• Follow Sally on Instagram and Facebook

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.