Lenny's Podcast: Product | Growth | Career

Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more

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Jul 11, 2022
Merci Grace, former Head of Growth at Slack and founder at Panobi, shares invaluable insights from her diverse career. She delves into product-led growth strategies and the importance of storytelling for tech leaders. Grace also discusses common pitfalls in user onboarding and effective hiring practices for building diverse teams. She highlights the need to identify company connectors and shares lessons on optimizing Slack’s onboarding flow, emphasizing the significance of a seamless user experience in achieving growth.
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ADVICE

Start with Action

  • Start your pitch with the most exciting part to grab attention, just like a movie or thriller.
  • Clearly outline your story's arc beforehand and don't be afraid to be engaging.
INSIGHT

Slack's Focus

  • Slack's internal team didn't initially prioritize its social aspects, focusing on work tools.
  • Merci Grace argued against a blocking feature due to potential misuse and HR implications in professional settings.
ANECDOTE

Onboarding Focus

  • Merci Grace's gaming background influenced Slack's early growth strategy.
  • They prioritized a clear onboarding experience, rather than focusing on specific metrics.
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