162: Your Personal Brand (with Mike Kim)

Jul 27, 2021

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You are a brand. The only question is whether you want to understand it and improve so your reputation is enhanced? Or do you prefer to leave things to chance?

If you prefer the former, then reading Mike Kim's new book "You Are The Brand," is your starting point. In this episode Mike shares some of the key lessons from his book, but in a way that relates to lawyers with solo or small firm practices.

Show Notes

You Are The Brand, by Mike Kim

General Resources

The 80/20 Principle (my email newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (an online community for law firm owners)

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