What’s Next for TikTok?

Kristin Robinson, a Billboard writer specializing in TikTok, joins the conversation to discuss the platform's turbulent relationship with U.S. politics. They delve into the implications of potential bans and how TikTok has shaped influencer marketing, especially among younger voters. Kristin highlights the importance of TikTok's algorithm and speculates on its future ownership post-2024. Discussions also cover the emotional toll on creators amid uncertainty and the possible decline of TikTok in favor of platforms like YouTube.