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Trapital
What’s Next for TikTok?
Jan 27, 2025
Kristin Robinson, a Billboard writer specializing in TikTok, joins the conversation to discuss the platform's turbulent relationship with U.S. politics. They delve into the implications of potential bans and how TikTok has shaped influencer marketing, especially among younger voters. Kristin highlights the importance of TikTok's algorithm and speculates on its future ownership post-2024. Discussions also cover the emotional toll on creators amid uncertainty and the possible decline of TikTok in favor of platforms like YouTube.
25:14
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Quick takeaways
- TikTok's ongoing scrutiny from the U.S. government reflects the complex interplay between social media, politics, and national security interests.
- The platform has become crucial for engaging younger voters in political campaigns, highlighting its significance in shaping democratic processes.
Deep dives
The Ongoing TikTok Saga
The complex relationship between TikTok and U.S. government regulations has evolved since 2019, when national security concerns prompted scrutiny over ByteDance's acquisition of Musical.ly. In 2020, amidst election tensions, former President Trump issued an executive order threatening a ban or forced sale of TikTok, which eventually did not materialize. However, with the onset of the 2024 election cycle, renewed discussions around TikTok's fate have emerged, particularly as the Biden administration mirrored Trump’s earlier actions with similar threats. This ongoing saga highlights the intertwined nature of social media, politics, and national security, showcasing how platforms like TikTok can become flashpoints in broader political narratives and campaigns.
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Discover
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