113: How Tech Genius Went From Code to Millions with Calvin Correli

Calvin Correli is a serial entrepreneur, speaker, and the founder and CEO of Simplero, a CRM shopping cart marketing automation tool for coaches, consultants, and creators. 

The company does $4M/year with 35 employees and has served thousands of customers worldwide. 

Up until recently, Calvin wasn’t really aiming for company growth. Instead, he put his energy into the two areas that are most important to him: building a great product and outstanding customer service. 

Today, you’ll learn about the project management tools and tactics Calvin uses to improve operational visibility, his vision for scaling his company to $100M, and the specific elements behind creating a client experience that leads to a continuous flow of referrals.

Key Takeaways with Calvin Correli

• How Calvin grew to $4M/year in revenue without a marketing plan
• Calvin's process for managing and tracking his team's progress to ensure projects get done.
• How to cultivate a culture where people actually give a damn.
• What criteria can founders put in place for finding the right employees?
• The idea of "abstractions" and how entrepreneurs can use them to drill down into what customers really want.
• The tie between spirituality and entrepreneurship.
• How an emphasis on interactive customer service can lead to innovations in product development.
• The difference between product managers and project managers — and why the nuances matter.
• How entrepreneurs can use rest to boost productivity. 
• Balancing a desire to move forward on a creative project vs. waiting until you have a defined path.
• Leveraging referrals to create a customer base that compounds your success.
• The reason why most recurring billing products suck.

Get the full show notes here: https://beyondamillion.com/113

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