
New Books in Popular Culture Oana Godeanu-Kenworthy, "Videotape" (Bloomsbury, 2025)
Nov 22, 2025
Oana Godeanu-Kenworthy, a scholar of media and popular culture, delves into her book, Videotape, exploring the cultural and technological evolution of videotapes. She shares fascinating insights into how VHS transformed entertainment and privacy. The discussion touches on the impact of VCRs on media consumption, the legal battles over fair use, and unintended consequences like DRM. Oana also examines videotape's role in Eastern Europe, its influence on societal changes, and nostalgic connections to today's viewing habits.
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Childhood Roots Of The Research
- Oana Godeanu-Kenworthy grew up in 1980s Romania where videotapes were rare and illicit pleasures.
- That childhood experience motivated her research into videotape circulation under authoritarian regimes.
Tape Is A Different Technology
- Videotape differed from film by storing images magnetically on plastic tape requiring a machine to read them.
- The format's core technology stabilized early, while legal and social systems around it evolved globally.
Format Lock-In Shaped Markets
- Betamax (1975) and VHS (1976) created incompatible consumer formats that locked buyers to one system.
- Early format lock-in shaped market control and long-term consumer choices around videotape.


