Women Who Travel | Condé Nast Traveler

How Pop Culture Drives Our Travels—From 'White Lotus' to 'Eat, Pray, Love'

Mar 27, 2025
Shannon Sims, a journalist delving into the phenomenon of 'set jetting,' shares her insights on how pop culture influences travel. She discusses the allure of destinations showcased in shows like 'White Lotus' and how such trends can lead to both exciting travel experiences and challenges like overtourism. The conversation highlights ethical tourism practices in Rio de Janeiro, the vibrant charm of Ischia, and the narrative power of films in shaping travel landscapes, emphasizing the balance between exploration and respect for local cultures.
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ANECDOTE

The White Lotus Effect

  • Viewers flocked to filming locations after each season of White Lotus.
  • This includes the Four Seasons Maui, Tarumina in Sicily, and now Koh Samui in Thailand.
ANECDOTE

Koh Samui's Transformation

  • Koh Samui was once a low-key destination for Thai people and backpackers.
  • The show 'White Lotus' might change this, similar to how "The Beach" impacted Kofifi, leading to visitor limits due to over-tourism.
INSIGHT

Ischia's Allure

  • Ischia, an island near Naples, offers a similar experience to the Amalfi Coast, with beautiful scenery and delicious food.
  • Shannon Sims worries about over-tourism impacting such hidden gems.
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