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How Pop Culture Drives Our Travels—From 'White Lotus' to 'Eat, Pray, Love'

Women Who Travel | Condé Nast Traveler

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Intro

This chapter discusses the trend of set jetting, where fans travel to locations featured in popular TV shows like 'White Lotus.' The speakers analyze how this trend affects lesser-known destinations and the strategies tourism boards use to attract these inspired travelers.

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