Omni Talk Retail Tariffs, Taxes & Cross-Border Growth: Avalara’s George Trantas on What Retailers Must Know in 2025
🎧 Tariff Tuesdays, Taxes & Cross-Border Success: Avalara’s George Trantas at Shoptalk 2025
Live from Shoptalk 2025, Avalara’s George Trantas shares deep insights on what’s next for global retail. From tackling tariffs and tax implications to building a smart cross-border strategy, George brings clarity to the chaos with advice rooted in years of ecommerce and logistics leadership.
📍 Timestamps:
(0:05) Live from Shoptalk 2025 at Avalara Booth #1554
(0:53) George’s background and shoutout to his son’s hockey championship
(1:19) What Avalara does and George’s evolving role
(2:23) What’s happening in cross-border commerce right now
(3:43) Where to start with cross-border: Canada, UK, Australia
(4:46) Common mistakes in global ecommerce and pricing
(5:58) Tariff talk: what happens if the de minimis rule is removed
(6:56) Advice for retailers to prepare for tariff shifts
(7:57) The surprising truth about taxing tariffs
(8:55) Avalara’s weekly “Tariff Tuesday” blog and knowledge resources
(9:25) Closing advice: get help, start small, and follow the leaders
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