The Cozy Content Corner
Paid Ads for Dummies with Betsy Moorehead
Aug 7, 2023
Betsy Moorehead, a paid ads expert, gives tips on making paid ads authentic and native to the platform, while helping online service providers do the same. She discusses the difference between boosting a post and running an ad on Facebook, various objectives and optimization for Facebook ads, and offers an exciting ads consulting package for service providers. She also introduces 'The Business Play Date' podcast, a community for female business owners sharing valuable insights and funny stories.
40:01
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Quick takeaways
- Authenticity and trust are key in paid ads, invoking emotion and providing value to the audience.
- Tailoring ad content to each platform and using Facebook Ads Manager for effective targeting and campaign options.
Deep dives
The Importance of Authenticity in Marketing
In this podcast episode, Betsy Morehead discusses the significance of creating authentic and organic marketing content. She emphasizes that consumers do not want to feel like they are being sold to and that ads should invoke emotion and trust in the audience. Betsy shares examples of successful ad strategies, such as utilizing video content, trying on outfits in story ads, and creating engaging carousel ads. She also highlights the importance of a strong organic presence before considering running ads and recommends focusing on strong content and building trust with the audience.
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