Betsy Moorehead, a paid ads expert, gives tips on making paid ads authentic and native to the platform, while helping online service providers do the same. She discusses the difference between boosting a post and running an ad on Facebook, various objectives and optimization for Facebook ads, and offers an exciting ads consulting package for service providers. She also introduces 'The Business Play Date' podcast, a community for female business owners sharing valuable insights and funny stories.
Authenticity and trust are key in paid ads, invoking emotion and providing value to the audience.
Tailoring ad content to each platform and using Facebook Ads Manager for effective targeting and campaign options.
Deep dives
The Importance of Authenticity in Marketing
In this podcast episode, Betsy Morehead discusses the significance of creating authentic and organic marketing content. She emphasizes that consumers do not want to feel like they are being sold to and that ads should invoke emotion and trust in the audience. Betsy shares examples of successful ad strategies, such as utilizing video content, trying on outfits in story ads, and creating engaging carousel ads. She also highlights the importance of a strong organic presence before considering running ads and recommends focusing on strong content and building trust with the audience.
Navigating Facebook Ads and Targeting
Betsy provides insights into running ads on different platforms, including Facebook, Instagram, Google Ads, and TikTok. She explains the various objectives and ad formats available on these platforms, such as sales campaigns, traffic ads, engagement campaigns, and lead generation ads. Betsy emphasizes the importance of targeting the right audience and tailoring the ad content to each platform. She also advises against using the 'boost post' feature on Facebook and encourages using Facebook Ads Manager to leverage the full capabilities and targeting options for effective ad campaigns.
The Impact of Influencer Marketing
Betsy delves into how influencer marketing has transformed the advertising landscape. She highlights the value of collaborating with content creators and influencers who can make products feel authentic and relatable to their audiences. Betsy discusses the trust factor associated with influencers and their ability to create engaging and effective ad content. She emphasizes the importance of aligning with influencers who have built a strong rapport with their audience and shares how influencer marketing has significantly impacted advertising strategies.
Support for Service Providers in Offering Ads
Betsy announces her upcoming offer for service providers, specifically social media managers and marketing freelancers, who want to incorporate ads into their client services. She provides consulting packages that involve in-depth strategy sessions to help service providers understand the ins and outs of Facebook Ads Manager and create effective ad strategies for their clients. Betsy also offers ongoing support through services like Voxer for guidance and assistance throughout the ad implementation process. She invites interested individuals to reach out to her on Instagram for more information.
Y'all KNOW that I am an organic marketing girlie through and through so when I had Betsy Moorehead on, we made sure she broke EVERYTHING down for us! We talk about how to make paid ads super authentic and native to the platform that you're running them on AND she gives some juicy deets about how she's helping other online service providers do the same!