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Paid Ads for Dummies with Betsy Moorehead

The Cozy Content Corner

CHAPTER

Starting a Business and the Importance of Strategy

The host introduces their guest, who shares their background in journalism and marketing. They discuss the guest's experience in communications and advertising for a large event and how it led them to start their own business. The chapter ends with the guest expressing gratitude and emphasizing the significance of having a strategy alongside advertising.

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