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Amazon has launched a new car shopping platform, Amazon Autos, in partnership with Hyundai, allowing customers to browse and purchase new Hyundai vehicles entirely online in 48 cities. This platform streamlines the buying process by providing instant valuation for trade-ins, upfront pricing, and direct financing options, thereby maintaining Amazon's signature convenience. However, the platform still relies on actual physical dealerships to complete the transactions, positioning Amazon as a facilitator rather than a direct seller. The potential for this initiative could lead to further partnerships with other automakers, significantly impacting the automotive sales landscape.