In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth.

Key topics covered:

• The concept of "AI marketing hubs" and how to build them using tools like Claude and ChatGPT.
• Strategies for fine-tuning AI models with your business data to dramatically improve outputs.
• The three key AI roles in marketing: Scribe (content creation), Optimizer (asset evaluation), and Strategist (big picture planning).
• Tips for crafting more effective AI prompts using the RTIF (Role, Task, Input, Format) framework.
• The future of AI in marketing, including predictions on how major tech companies will shape the landscape.

Tune in to discover how you can take your AI marketing game to the next level and turn generic AI outputs into tailored, high-impact marketing assets for your eCommerce business.