We Have A Meeting The Brutal Truth About Sales in 2025
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In this episode of We Have A Meeting, we sit down with legendary sales trainer and CEO of JB Sales, John Barrows - the man who has trained teams at Salesforce, LinkedIn, Google, Amazon and some of the fastest-growing companies in the world.
John breaks down exactly why most sales reps are becoming irrelevant, how AI is transforming the sales role faster than anyone expected, and why curiosity, EQ, and actually “giving a sh*t” are now the most valuable skills in modern selling.
We dig into:
• The future of sales in 2025 and beyond
• Why AI will eliminate average reps but make great reps unstoppable
• How young reps can stand out in a world of automated outreach
• Cold calling techniques that actually work today
• Founder-led sales vs. sales teams
• How to add real value instead of sending generic “touching base” emails
• John’s Iron Man analogy for the future of top reps
• Why believing in what you sell matters more than anything
• The mindset shift that turns average performers into top 10% reps
If you’re in sales - SDR, AE, founder, or building your own business - this is one of the most important conversations you’ll hear this year
Connect with John Barrows:
Website: jbarrows.com
YouTube: @JohnMBarrows
Instagram: @johnmbarrows
Sales people: what’s the biggest challenge you’re seeing right now - AI, mindset, or skill?