Aspire with Emma Grede How Dr. Barbara Sturm Built a Billion Dollar Beauty Brand with Zero Training
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Dec 30, 2025 
Dr. Barbara Sturm, an anti-inflammatory doctor and skincare entrepreneur, recounts her journey from orthopedics to building a billion-dollar beauty brand. She reveals the secrets behind her iconic vampire facial and the unique approach she took to skincare without prior beauty training. Barbara shares insights on maintaining control after raising investments, the importance of a values-driven team, and her anti-inflammatory philosophy that challenges industry norms. Plus, she emphasizes resilience in the face of criticism and offers wisdom for aspiring founders.
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From Orthopedics To Vampire Facials
- Barbara translated orthopedic anti-inflammatory science into skincare by creating the blood (vampire) facial in 2002.
- The treatment worked immediately and became a viral sensation years later, driving demand from Hollywood clients.
Grandma, A Pharmacist And A Breakthrough Cream
- Barbara mixed creams with her grandmother and a pharmacist, adding her blood-derived anti-inflammatory proteins to fix her dry, problem skin.
- The bespoke cream worked overnight and eliminated her need for frequent facials.
Keep Ownership Until Proof Exists
- If you believe in your product, fund early growth with bank financing and build proof before seeking investors.
- Barbara recommends owning the business as long as possible to retain control and validate demand.