AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Futur with Chris Do
310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do
Oct 2, 2024
Chris Do, an expert in event promotion and scarcity strategies, dives deep into using scarcity to enhance event success. He shares tactics inspired by luxury brands to create urgency through limited supply. Engaging with audiences early and even creating a public 'line' can showcase interest and boost ticket sales. Chris emphasizes understanding local cultures and collaborating with community influencers to tailor marketing efforts. His real-life anecdotes from a European tour offer valuable insights for event organizers looking to thrive.
14:42
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Harnessing scarcity by limiting ticket availability creates urgency and exclusivity, significantly boosting event attendance and engagement.
- Involving potential attendees in the planning process fosters relevance and alignment with audience preferences, enhancing the event's success potential.
Deep dives
Utilizing Scarcity to Drive Interest
Creating a sense of scarcity can effectively boost attendance for events by controlling supply rather than demand. Limiting ticket availability encourages potential attendees to act quickly, as they perceive that fewer spots are available. For instance, rather than offering 100 tickets for a workshop, one might limit the offering to 60 or 70, which positions the event as exclusive. This tactic not only fosters a sense of urgency but also creates a waitlist, further enhancing the perception of demand and exclusivity.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode