

310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do
9 snips Oct 2, 2024
Explore the power of scarcity as a marketing tool to enhance event success. Discover strategies inspired by luxury brands to control supply and spike demand. Chris Do shares practical tips and personal anecdotes from his European tour on how to energize community involvement in event planning. Learn how to undersell events to create buzz and maximize engagement in various markets. Perfect insights for event organizers and marketers seeking to boost attendance and create memorable experiences.
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Artificial Scarcity for Events
- Create artificial scarcity for your events, even in a world of abundance.
- Undersell events by limiting capacity to create a sense of exclusivity and urgency.
Pre-Event Interest Gauging
- Announce potential events to gauge market interest and allow potential attendees to express interest.
- Showing them a waitlist adds to the hype and encourages early sign-ups for higher-priced events.
Community-Driven Event Planning
- Design and plan events with your community, not just for them.
- Engage your audience in the planning process to ensure their needs and interests are met.