The Two Books You Must Read If You Are Involved In Your Shop’s Marketing

ONE

Summary

If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!

TWO

Talking Points

They Ask You Answer by Marcus Sheridan
Revolutionary Approach to Sales & Content Marketing
A different way of looking at business, marketing, and trust
They Ask, You Answer - defined
The Big 5
Implementing the answers
Soaking it into your shop - becoming part of the shop culture
The cost. Is it expensive?
Building a Story Brand by Donald Miller
Our experience. How we heard about it.
Going to Nashville - Brian
Going to Nashville - Brian + Kim
Getting the team onboard
Reading the book(s)
Listening to the podcast
Most marketing is a waste of time, money, energy, effort
7 Elements of Great Storytelling to Grow Your Business
It’s about the transformation of the character
Implement it

THREE

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

FOUR

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.riverpoolsandspas.com/blog/author/marcus-sheridan
Rev.com
https://storybrand.com/
Book: They Ask You Answer
Book: Building a Storybrand

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

The Two Books You Must Read If You Are Involved In Your Shop’s Marketing [E006]

Thanks to our partner RepairPal. Vist on the Web HERE