Do marketing personas still matter?

On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek. Sort of. And just when you thought it could not get any more interesting, Tom Webster defines the "rectally derived persona." It's insane I tell you. But we also get into some pretty awesome discussions on the Verizon-AOL deal, why sender-centered content is killing some businesses, and the critical difference between an audience and a customer. Please, for the sake of all that is good and true in the world of marketing, click below and listen to this jam-packed 30 minutes of awesomeness.

Resources mentioned in this show

Mark's article on customer personas

Interesting further reading -- Zappos War on Management by Gianpiero Petriglieri

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