In today's episode, Brandon Birkmeyer shares his expertise on the transformative power of personal branding and its critical role in career advancement.
Brandon discusses:
- The importance of shifting the talent development mindset to include personal growth and self-awareness, alongside traditional job-related skills
- His "four laws of leadership," emphasizing the need for clear goals and intentional actions to build a strong personal brand
- How companies can support employees in building their brands, ultimately leading to greater recognition and success
- Recognizing and overcoming reluctance in leadership
- Practical steps for standing out in corporate environments through effective communication and networking
Brandon Birkmeyer is a former Coca-Cola and Apple Media Director with over twenty year of experience in marketing at the Big Five advertising agencies in New York City and Los Angeles advising top FORTUNE 100 companies on brand strategy. Brandon also produces and hosts a top-five branding podcast and YouTube channel called Brands On Brands.
In 2024, Brandon wrote the book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too, to help corporate employees and entrepreneurs stop getting overlooked and start using their personal brands to stand out in their lives and businesses. Brandon is now a sought-after personal branding coach, author, podcaster, and speaker.
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