The Best One Yet
đ§ âWickedâs Greenâ â Wickedâs color strategy. Froot Loopsâ dye drama. Europeâs startup bruise.
Nov 25, 2024
Discover the vibrant color strategy behind the box office success of 'Wicked' and its impact on audience engagement. Dive into the surprising political debate surrounding Froot Loops and their artificial flavoring. Learn about Northvolt's significant bankruptcy and its implications for European startups. Plus, enjoy a humorous take on Butterball's turkey hotline, revealing the quirks of Americaâs biggest turkey seller. These stories uncover current trends and challenges shaping the business landscape.
22:46
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Quick takeaways
- Wicked's remarkable box office success highlights the significance of innovative marketing strategies that foster meaningful brand collaborations beyond traditional methods.
- The bankruptcy of Northvolt underscores the essential balance between securing funding and ensuring effective management for sustaining growth in European startups.
Deep dives
Wicked's Box Office Triumph
Wicked achieved significant box office success, outpacing Gladiator 2 in its opening weekend, largely attributed to its distinctive color, dubbed 'Wicked green'. The film, based on the musical that has captivated audiences since 2003, is projected to garner up to $140 million in ticket sales, double that of its competitor. This success reflects a shift in how movies are marketed, highlighting the value of collaborative marketing strategies that reach fans beyond traditional advertising channels. Wicked has launched over 60 branded collaborations across various merchandise, creating a buzz that not only promotes the film but also resonates with the audience's desire for immersive experiences.
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