The Best One Yet

🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

Nov 25, 2024

Discover the vibrant color strategy behind the box office success of 'Wicked' and its impact on audience engagement. Dive into the surprising political debate surrounding Froot Loops and their artificial flavoring. Learn about Northvolt's significant bankruptcy and its implications for European startups. Plus, enjoy a humorous take on Butterball's turkey hotline, revealing the quirks of America’s biggest turkey seller. These stories uncover current trends and challenges shaping the business landscape.

22:46

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Episode notes

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Quick takeaways

Wicked's remarkable box office success highlights the significance of innovative marketing strategies that foster meaningful brand collaborations beyond traditional methods.

The bankruptcy of Northvolt underscores the essential balance between securing funding and ensuring effective management for sustaining growth in European startups.

Deep dives

Wicked's Box Office Triumph

Wicked achieved significant box office success, outpacing Gladiator 2 in its opening weekend, largely attributed to its distinctive color, dubbed 'Wicked green'. The film, based on the musical that has captivated audiences since 2003, is projected to garner up to $140 million in ticket sales, double that of its competitor. This success reflects a shift in how movies are marketed, highlighting the value of collaborative marketing strategies that reach fans beyond traditional advertising channels. Wicked has launched over 60 branded collaborations across various merchandise, creating a buzz that not only promotes the film but also resonates with the audience's desire for immersive experiences.

Intro

3min

The Strategic Value of Color in Branding

3min

The Color of Success: Wicked's Box Office Triumph and Northvolt's Fall

6min

Northvolt's Downfall and Industry Disparities

10min

Modern Passwords and Luxury Streets: A Mix of Trivia and Celebrations

4min

Celebrating Wins and Untold Product Stories

2min

Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever… but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline.

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