🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.
The Best One Yet
The Strategic Value of Color in Branding
This chapter explores the strategic role of color in branding, with a particular emphasis on the musical Wicked and its distinctive use of color. It examines how effective color strategies enhance market presence and connect with audiences, while also referencing recent films that utilize similar vibrant marketing techniques.
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