PNR 149: Digital Advertising Will Survive by Limiting Inventory

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry https://contently.com/strategist/2016/09/14/adblock-plus-platform-backlash/   AT&T Wants to Be A Media Company - Here’s Who They Could Buy http://www.cnbc.com/2016/09/13/att-wants-to-own-a-media-company--heres-who-they-could-buy.html   Does The Content Marketing Industry Have a Measurement Problem http://www.martechadvisor.com/articles/content-marketing/does-the-content-marketing-industry-have-a-measurement-problem/     EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149   RANTS AND RAVES - http://www.chicagotribune.com/entertainment/tv/ct-comedians-in-cars-emmy-mov-0916-20160915-column.html https://www.linkedin.com/pulse/case-women-speakers-why-some-events-arent-getting-them-mcphillips?trk=prof-post https://www.futurum.xyz/digital-transformation-cannot-succeed-without-the-right-culture/   THIS OLD MARKETING - https://us.walmartone.com/en/walmart/news/walmart-world/