Gerry Anderson, the CEO of DTE Energy, and Robert Quinn and Anjan Thakor, professors at the University of Michigan’s Ross School of Business and the Olin Business School at Washington University, respectively, discuss how an aspirational mission can motivate employees and improve performance. Anderson talks about his own experience. Quinn and Thakor explain their research showing how leaders can foster a sense of purpose that sharpens competitiveness. They wrote the article “Creating a Purpose-Driven Organization” in the July-August 2018 issue of Harvard Business Review.