How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP

1:24: The relationship between SEO and Growth Marketing

2:05: How search can create demand

4:30: Is inbound marketing still relevant?

5:26: Determining the pace of content quantity (Aura case study)

8:29: How Gaetano convinced executives to invest in content

10:43: The ideal freelance team structure

15:38: Why promising too much content is problematic

17:38: Ranking expectations, how to prioritize content

20:52: Aura’s unique content strategy, how to identify winning topics

23:34: Topic research — how to uncover business potential

29:24: How video makes an impact and how to budget for it

39:39: Examples of “Pain Point SEO”

45:35: How to think about link building within a startup

54:40: Gaetano’s final tips, tactics, and recommendations