The Blair Badenhop Show 91: The Power of Devoting Your Business to Your Audience with Priscilla Tsai
After years of using severe prescription acne treatments, Priscilla Tsai realized that traditional approaches to fighting skin concerns were unsustainable, unhealthy, and stigmatizing. Instead, she wanted to find a solution that would create long-term yet gentle results for her skin, mind, and body. After tackling her hormonal acne with superfoods instead of chemicals, she quite literally made her own solution and left her job on Wall Street. Cocokind was then born in 2015. In the episode, Priscilla shares why her struggle with acne from her teenage years to her early 20’s prompted her to start making her own skincare products, her experience with imposter syndrome and why she didn’t let it stop her from launching her skincare brand, which is now a multi-million dollar company, what it was like to leave behind her high-paying job on Wall Street and move to San Francisco to start bootstrapping Cocokind, why she says nurturing and loving up her customers and audience is the number one reason she’s been able to build such a trusted product line and profitable business, her top 3 pieces of advice for anyone starting a product-based business in the wellness industry (not what you might think!), the massive role old school marketing played in the first 2 years of business, and why she recommends making in-person relationship building a priority, and so much more!
To learn more about Priscilla Tsai and the resources mentioned in this episode, visit the show notes.