The B2B Revenue Executive Experience Episode 165: Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy
Aug 4, 2020
44:50
What makes your company special?
Is it your people? Experience? Customer service?
Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you may as well not be saying anything.
That’s why I caught up with Chala Dincoy, CEO & Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.
Chala covered:
- Why most companies are poorly differentiated
- The formula for successful differentiation
- The top 5 mistakes companies make in their messaging
Check out these resources we mentioned during the podcast:
- https://program.repositioner.com/podcastgift
- https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
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