Trends in Cosmetic Surgery

Cosmetic surgery is becoming increasingly popular, particularly among younger demographics and in emerging markets. The industry is worth approximately $82 billion, anticipated to double in size over the next five years, with non-invasive procedures like Botox and fillers leading the charge. Social media and influencers are major drivers of this boom, as individuals seek to enhance their appearance in a world where online visibility is paramount. The normalization of cosmetic enhancements is illustrated by the fact that, in South Korea, about one-quarter of women in their 20s have undergone surgery, indicating a dramatic shift in attitudes toward beauty standards.