9min chapter

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Arrest development: South Korea’s Yoon held

Economist Podcasts

CHAPTER

The Surge of Cosmetic Enhancements

This chapter delves into the increasing popularity of cosmetic procedures, particularly in affluent societies, and the societal pressures driving this trend. It highlights how social media, pandemic influences, and cultural phenomena like K-pop shape beauty standards, prompting more individuals, especially in South Korea, to pursue surgical enhancements. Additionally, the chapter raises critical insights into the risks associated with these procedures and the unregulated nature of the industry.

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