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Federico Visits Medium Ben
May 9, 2024
Federico, one of the hosts, discusses Apple's iPad event and lets loose in London. Topics include Apple's controversial 'Crushed' ad, technology's impact on creativity, a trip to London's architectural wonders, event attendance numbers, and speculations about new Apple products.
24:15
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Quick takeaways
- The 'Crushed' ad controversy reflects concerns about technology replacing traditional artistic tools.
- Apple's 'Crushed' ad triggers emotions by focusing on destruction over creation, questioning technology's impact on creativity.
Deep dives
Controversy Surrounding Apple's Crushed Ad
The podcast episode discusses the uproar caused by Apple's 'Crushed' ad, which was shown at the Letloose event in London. The ad featured various analog objects related to the arts being crushed by a press until revealing an iPad Pro. While the ad aimed to showcase the iPad's versatility, many viewers were disturbed by the destruction of cultural tools. This controversy symbolizes a broader unease among creative professionals towards technology potentially replacing traditional tools and artistic processes.
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