The Controversial Apple Ad and the Impact of Technology on Creativity

This chapter dives into the contentious Apple ad where musical instruments are destroyed to showcase iPad capabilities, sparking a debate on destruction versus creation in technology. It explores the broader implications of technology replacing traditional tools and the distrust of creatives towards being replaced. The conversation also touches on the power of visuals in conveying messages and contrasts Apple's ad with the concerning use of AI to generate content in various industries.