When Business is Love: A Sneak Peek into Hästens’ Extraordinary Journey

Today you’ll meet the visionary, Jan Ryde, a remarkable CEO, whose leadership has catapulted Hästens’ growth by an astounding 50,000%. Yes, you read that right! His unique philosophy explores how love serves as the foundation for Hästens’ entire organization, from its approach to craftsmanship to the way employees interact. We take you behind the scenes of Hästens, a 170-year-old family-owned business renowned for crafting the world's highest-quality beds and mattresses. Unlike the noisy, dusty image you might have, Hästens’ factory exudes serenity, calmness, and a deep sense of connection. So what makes them different? Hästens’ values and beliefs are authentically embodied by its people and leadership, reinforcing the philosophy outlined in Jan Ryde's upcoming book, When Business is Love. Hear Craig’s reaction to Jan’s question he proposed, "what makes you awesome?" Spoiler, it's not just about strengths but a deeper level of emotional engagement. Stay tuned for the full episode in January 2024, where we explore these concepts in even greater depth…

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