Stuff You Should Know

How TED Talks Work: Featuring Roman Mars

9 snips
Mar 24, 2016
Roman Mars, the host of the popular podcast 99% Invisible, dives into the fascinating world of TED Talks. He discusses their evolution from a small gathering to a global phenomenon, fueled by the rise of YouTube. Mars shares insights on the meticulous preparation and storytelling required for impactful talks, emphasizing the importance of audience connection. He also reflects on his own TED Talk about flag design, revealing the emotional challenges and triumphs of speaking in front of an audience. Tune in for an engaging blend of creativity and candid reflections!
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INSIGHT

TED's Format Made It Viral

  • TED began in 1984 as a small “dinner party” style conference focused on Technology, Entertainment, and Design.
  • The 18-minute, shareable format and early online release made TED well-suited to the digital age.
INSIGHT

TED Treats Talks As Performances

  • TED treats each talk as a crafted performance and expects speakers to rehearse and memorize tightly.
  • Speakers work with TED staff months in advance to shape scripts and delivery to the TED brand.
ADVICE

Practice Until It Feels Automatic

  • Memorize your TED talk to a “Happy Birthday” level so you can perform it under pressure.
  • Practice reciting while doing another task and staying ahead of a recording to lock fluency.
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