Unpacking TED Talks

This chapter explores the intricacies of preparing for a TED Talk, including the extensive coaching and rehearsal involved in crafting an impactful 18-minute presentation. The discussion covers the significance of storytelling, audience engagement techniques, and the criticisms surrounding TED as a platform for creative commoditization. Through personal anecdotes and reflections, the speakers highlight the challenges and rewards of public speaking, while addressing the elitism that sometimes accompanies TED conferences.