Product Agility Jason Knight: Product Management Isn’t Like the Books — and That’s Okay - Productised 2025 TalkInTen
Live from Productized Lisbon: The Productized conference in Lisbon, Portugal is one of the most energising gatherings for product leaders — insightful, practical and human. We’re honoured to partner with Productized for this series and grateful to Bobcats Coding for making our Lisbon episodes possible.
Welcome to a concentrated Talking 10 from Lisbon: we sit in the Cloudflare offices with Jason Knight and Barbara (co‑host and CEO of Bobcats) to unpack why product management rarely matches the tidy frameworks in books — and why that’s not a failure, it’s the reality of making change in real organisations.
Key topics discussed:
- Why product books are useful but often idealised
- How to make peace with imperfect organisations and still deliver
- Translating product thinking into language that stakeholders care about
- Practical advice for startups deciding how (or whether) to use AI
- Ethics of experimentation and not treating users as test subjects
Guest bio:
Jason Knight is a product coach, consultant and host of the One Night in Product podcast. He helps teams translate product theory into practical change while navigating real organisational constraints. Co‑host Barbara is co‑founder and CEO of Bobcats Coding, a Lisbon and Budapest-based digital product studio specialising in AI engineering and end‑to‑end product development.
Thank you to our sponsor Bobcats Coding — download their new AI economics guidebook at bobcatscoding.com and learn more about their work. We’re proud to partner with Productized Lisbon for another exceptional year.
Thanks to Bobcats Coding for supporting this Lisbon series.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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