2Bobs—with David C. Baker and Blair Enns

When a Key Employee Wants Equity

16 snips
Aug 27, 2025
Discover the nuances of a key employee's request for equity, compared to a marriage proposal, and the critical conversations it sparks. Unpack the balance between personal interests and business dynamics, emphasizing the need for transparency. Explore the hidden downsides of equity ownership, revealing eight significant challenges. Learn about contract equity as a simpler alternative, offering a taste of ownership without the full complexities. Finally, navigate the tricky waters of equity distribution, ensuring clear agreements to protect all parties.
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INSIGHT

Requests For Equity Are Decisive Moments

  • A key employee asking for equity is a turning point you cannot ignore and demands a clear yes or no.
  • You must prepare because this conversation signals real change and probably isn't the first time you've considered their departure.
ANECDOTE

Proposal At A Closed Restaurant

  • David recounts how his partner told him they'd marry and he later proposed at a closed restaurant, ending up at Pizza Hut.
  • The story underscores unpredictable, awkward moments when major life decisions crystallize.
ADVICE

Require Proven Leadership Before Equity

  • Don't be surprised by the request; leaders typically show leadership before they hold the title.
  • If the request is a surprise, decline it and insist you must work together first to prove fit.
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