For the first time on the Culture First Podcast, we are doing a mini-series where we go behind the scenes of a company to learn how they put Culture First at all levels of the company.

The first company that we will be exploring is Wilson Sporting Goods. While many people would know Wilson for their products, you probably don’t know that they’ve been around for over 100 years, and it was only in the last few years that they launched retail stores.

In the first episode of this series, we will be speaking with the Wilson CEO and Chairman Joe Dudy.

In this episode, you’ll hear how Joe worked his way up from an entry-level role in the company to eventually becoming CEO. Joe will talk about how he thinks about company culture, measuring employee experience and what he’s excited about as the company moves into the retail space.

You’ll also have to listen to the end as Joe answers the question about the impact Wilson the volleyball from the movie Castaway had on the company culture and the bottom line.

To hear more from the team at Wilson Sporting Goods, make sure that you register to join us at Culture First. Geoff Watts will join me live in conversation to discuss how Wilson put Culture First. Make sure you click the link above to get your free ticket.

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