Why B2B Marketing Tools Always Fail -- Jordan Crawford // Blueprint

Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools always fail. Show Notes

Connect With: 

• Jordan Crawford: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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